Product Manager - Operations/Trade

Alpharetta, Georgia
08-23-2021
Acellapharma (Alpharetta, GA)
Depends on Experience 

Senior Product Manager – Mature Products BU

REPORT TO: Executive Vice President - Trade

This position will lead the Product Management functions in support of the Company’s Mature Products (MultiSource) Division(s).  The individual will ensure processes, systems and tools are in place to support the Executive Vice President – Trade in productivity and effectiveness of Product Launches for Alora’s MultiSource Divisions, as well as “in-line” product management.

This individual will also be responsible to lead the areas of resource optimization for the Directors of National Accounts as it relates to Document Retention, Category Management, Contracts and Pricing.

Responsibilities:

  • Facilitates the design and ongoing administration of Product Launch processes and procedures.  Acts as the Liaison across all departments (Supply Chain, Logistics, Marketing, Regulatory, Quality and Trade Operations) to ensure Product Launches are executed seamlessly, timely and to Corporate Goals
  • Presents New to Market Launch Strategy to Trade Team (Directors of National Accounts)
  • Monitors Daily Purchase Orders at 2 week intervals post Product Launch and reports demand to inventory variances to ensure proper service levels align with goals until demand normalization is met
  • Key “player on the field” for working with Trade and Logistics into Demand Planning and Forecasting
    • Alerts Demand Plan and Procurement Team of any/all wins or losses at Trade Level with specific demand changes
    • Requests Demand Plan additions and time lines necessary to take on increase demand and Market Share
  • Acts as business owner for all Trade and Marketing Documents including but not limited to: HDA Forms, SDS, Package Inserts, Label, Product Price Lists, Product Catalogs, CMO data
  • Implements customer targeting and reporting tools to support on-going Trade promotion. Provides strategic input to help shape the customer call plan and yearly sales plan of action under the direction of the Executive Vice President of Trade.
  • Assists management in evaluating mature products against key performance indicators.
  • Liaison to PRC in the design and implementation of Marketing Materials where needed.
  • Champions the Portfolio Management Tracker:
    • Top 10 Trade Account
    • Product Position on Formularies
    • Monitors Forecast to Demand at Product and Account Level
    • Presents Monthly Category Management
  • Becomes coached and mentored by Executive Vice President of Trade to effectively manage Gross to Net Tracker (Contracts and Pricing), as well as creation of Product Proposals for the Director of National Account team
  • Travel – 5%-10% - may be asked to co Travel to Trade Accounts, Trade Shows or CMOs to assist in Category Management presentations

 

QUALIFICATIONS

  • Strategic understanding of pharmaceutical sales and marketing with the ability to identify product sales drivers, trends, issues, etc. Strong analytical and problem-solving skills, with a solid process orientation.
  • Strong knowledge of and experience working with biopharmaceutical market data (meaning of data, limitations of data, ability to manipulate, etc.) including IMS, First Data Band, MediSpan
  • Solid knowledge of pharmaceutical commercial systems.
  • Solid interpersonal skills and ability to work independently and effectively cross functionally and with all business partners.
  • Applies basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, and translation of solutions to business value. Ability to convert sales analytics and conclusions into easily understandable and persuasive oral and written presentations for the Directors of National Accounts.
  • Outstanding organizational and computer skills (including Microsoft PowerPoint, Excel, Word).
  • Able to flourish in a small, nimble, often ambiguous entrepreneurial company environment.

 

EDUCATION and/or EXPERIENCE

  • Bachelor’s degree with a minimum of 10 years relevant sales operations or marketing experience within the biotechnology/pharmaceutical industry.
  • Prior demonstrated team leadership experience.
  • Product launch experience is highly preferred.
  • Previous home office experience in Sales operations and or Marketing is required.
  • Ability to build effective partnerships at various levels in the Trade Field and home office setting.
  • Consistent demonstration of a customer centric approach with the field sales organization – considers how actions or plans will affect sales force implementation – responds quickly to meet sales force operation’s needs.